Northwest Passage website, social media

The goal was to create the Internet's most in-depth website on the whole ‘90s Seattle/"grunge" scene pop culture phenomenon. This project evolved from a simple high school hobby into a full-blown website and social media project. I am fully responsible for the site's design, development, content strategy and social media, along with a majority of the research and content.

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Sun Devil Giving Day social media

Sun Devil Giving Day is an annual fundraising event for the ASU Foundation, a one-day event that seeks to celebrate and encourage gifts to Arizona State University. My job was to utilize social media and email channels to inform our audiences of the event and the impact of philanthropy, encourage donations and thank donors. With the help of my social media and email efforts, we had the most successful Sun Devil Giving Day ever.

More details to come. Contact me for details.

ASU Enterprise Partners Salesforce

ASU Enterprise Partners had a plan to make Salesforce the database of record for donors and supporters. I was brought on to lead the following components of the project: email marketing (through Salesforce Marketing Cloud), event management and giving/membership forms (both through Fonteva MemberNation). Since then, we have built a Salesforce environment to capture our donor data and connect our online giving, event management and donor database in one system.

More details to come. Contact me for details.

ASU Foundation website

The ASU Foundation was moving their website to a new CMS, providing the perfect opportunity to do a complete refresh of the website and ensuring it met the organization's goals. As the lead on this project, I completed extensive research and reimagined not only the site's look and feel but the site's structure, navigation and content strategy to ensure it met the organization's goals. The final product was a slimmer, mobile-friendly website that kept the focus on philanthropy, the main goal of the website.

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July 2016–present

Engagement systems analyst

Arizona State University Enterprise Partners Tempe, Arizona

• As part of a team, helped successfully transition organization's online donor database from a series of outdated systems to an all-encompassing system built on Salesforce
• Led effort to introduce Salesforce Marketing Cloud Journey Builder to fundraising efforts
• Managed online giving system that raised more than $2.86MM in calendar year 2017 and $1.98MM in calendar year 2016

July 2014–June 2016

Web developer/manager of online communication

Arizona State University Foundation Tempe, Arizona

• Developed and executed social media strategies for organization's Twitter and Facebook accounts
• Designed brand-new responsive email templates for all units and managed all email campaigns
• Coordinated and executed social media and email marketing efforts for single-day giving campaigns that raised over $4.0MM from 2,548 donors in 2016 and $1.48MM from 1,766 donors in 2015.

July 2010–July 2014

Web designer/developer

Arizona State University Foundation Tempe, Arizona

• Built organization's first Sharepoint-based Intranet
• Led total revamp of entire organization's web prescence
• Conducted research and developed new content strategy/site architecture for websites
• Led re-design, content strategy and migration of asufoundation.org and other subsidiary sites to new CMS

April 2006–July 2010

Email marketing and web coordinator

Pulte Homes Surprise, Arizona

• Designed and executed email marketing campaigns for Pulte Homes, Del Webb and DiVosta Homes brands
• Worked directly with regional sales and marketing teams to manage campaigns, analyze effectiveness of email campaigns and suggest future marketing strategies
• Managed highest volume of email marketing campaigns on team
• Designed and coded all email marketing templates for usage in all Pulte Homes, Del Webb and DiVosta homes email campaigns nationwide

Freelancer

• Worked on various projects, including web design, social media and blogging
• Created the Northwest Passage website, the most comprehensive website on the "grunge" music scene of the '90s. Designed, developed content and social media strategy, gathered information through interviews and research, and wrote majority of articles and online content.

Arizona State University August 2000–May 2005

Bachelor of Arts, Journalism/Mass Communication

Bachelor of Arts, Poltical Science

Minor, Communication

Certificate, Technical Communication (2012)

Earned degrees in Journalism/Mass Communication from the Walter Cronkite School of Journalism and Political Science from the College of Liberal Arts and Sciences, as well as a minor in Communication. Later, completed a post-graduate certificate in Technical Communication.