Northwest Passage website and social media project

Northwest Passage is a website and social media project dedicated to chronicling the 1990s Seattle-”grunge” phenomenon. It started as a hobby project but has become the biggest website on the subject on the internet. I utilized my entire arsenal of skills to put this project together, as I am fully responsible for the site’s design, development, content strategy, social media and research, as well as the majority of the page’s content.

More details: Northwest Passage

ASUF Commerce Cloud implementation

Over a multi-year period, the ASU Foundation did a complete reinvention of the systems that the organization uses to track ASU donors, supporters, and gifts. A major aspect of this project was the transition to a new online giving platform. Not content with the online giving options available, our team decided to use Salesforce Commerce Cloud to power our online giving system -- in turn, becoming the first university to use this ecommerce platform to collect online donations.

More details: ASUF Commerce Cloud implementation

Sun Devil Giving Day social media campaign

Sun Devil Giving Day is Arizona State University’s annual, university-wide day of giving held every March. The event celebrates the impact of philanthropy on the university and encourages the ASU community to give back. As the manager of online communication, I led efforts across the ASU Foundation’s social media and email channels to promote the event, inspire donations, and recognize donors. These efforts contributed to the university’s most successful Sun Devil Giving Day in 2015—a record that was surpassed again in 2016.

More details: Sun Devil Giving Day

ASU Foundation website redesign

ASU Foundation was moving its website to a new content management system, providing the perfect opportunity to do a complete refresh of the website from both a content and design perspective. As the lead on this project, I completed extensive research and reimagined not only the site's look and feel but the site's structure, navigation and content strategy to ensure it met the organization's goals. The final product was a slimmer, smarter, mobile-friendly website that focused on philanthropy, the organization's main goal.

More details: ASU Foundation website

Pulte Group national email templates

As the email marketing coordinator of the largest market of one of the nation's largest homebuilders, I coded and deployed hundreds of email marketing campaigns. In an effort to standardize the email design and adhere to brand standards, the company decided to create standard email templates for use on all email campaigns. Because of my design and coding acumen, I was selected to design and code these templates that would be used for all email marketing campaigns nationwide. All email campaigns in a three-year period for all three Pulte brands (Pulte Homes, Del Webb and DiVosta Homes) were created using the templates I designed and coded in Salesforce Marketing Cloud.

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May 2023–present

Salesforce Marketing Cloud Specialist

WillScot Phoenix, Arizona

• Managed an enterprise-scale email marketing program, delivering more than 15 million emails annually while ensuring compliance and high engagement.
• Designed and maintained always-on journeys in Salesforce Marketing Cloud to support automated, lifecycle-based customer engagement.
• Developed and optimized personalization and segmentation strategies using Audience Builder, AMPscript, and SQL queries.
• Monitored and improved email deliverability by analyzing bounce rates, sender reputation, and inbox placement metrics.

July 2016–May 2023

Engagement systems analyst

Arizona State University Enterprise Partners Tempe, Arizona

• Served as Administrator for Salesforce CRM, Marketing Cloud, and Commerce Cloud for the advancement system of one of the largest universities in the US.
• Managed and configured Salesforce Commerce Cloud storefront and product catalog for the first university online giving platform built on SFCC.
• Played a key role in the successful migration of the donor database to Salesforce, enhancing data integrity and accessibility.
• Administered Salesforce Marketing Cloud, managing data integration, audience segmentation, and campaign automation to optimize donor engagement and communication strategies.

July 2014–June 2016

Web developer/manager of online communication

Arizona State University Foundation Tempe, Arizona

• Developed and executed social media strategies for organization's Twitter and Facebook accounts
• Designed brand-new responsive email templates for all units and managed all email campaigns
• Coordinated and executed social media and email marketing efforts for single-day giving campaigns that raised over $4.0MM from 2,548 donors in 2016 and $1.48MM from 1,766 donors in 2015.

July 2010–July 2014

Web designer/developer

Arizona State University Foundation Tempe, Arizona

• Led total revamp of entire organization's web prescence, including a new asufoundation.org website
• Conducted research and developed new content strategy/site architecture for websites
• Led re-design and planned content strategy for asufoundation.org and subsidiary websites
• Built organization's first Sharepoint-based Intranet

April 2006–July 2010

Email marketing and web coordinator

Pulte Homes Surprise, Arizona

• Developed and deployed hundreds of email marketing campaigns for Pulte Homes, Del Webb, and DiVosta Homes brands
• Collaborated with regional sales and marketing teams to manage campaigns, analyze performance metrics, and recommend strategic improvements
• Led the team in email campaign volume, managing the highest number of deployments
• Designed and coded email templates used across all Pulte Homes, Del Webb, and DiVosta Homes campaigns

Other projects

• Created the Northwest Passage website, the most comprehensive website on the "grunge" music scene of the '90s. Designed, developed content and social media strategy, gathered information through interviews and research, and wrote majority of articles and online content.
• Worked on various projects, including web design, social media and blogging.

Arizona State University August 2000–May 2005

Bachelor of Arts, Journalism/Mass Communication

Bachelor of Arts, Political Science

Minor, Communication

Certificate, Technical Communication (2012)

Earned degrees in Journalism/Mass Communication from the Walter Cronkite School of Journalism and Political Science from the College of Liberal Arts and Sciences, as well as a minor in Communication. Later completed a post-graduate certificate in Technical Communication.