Northwest Passage website, social media

The goal: to create the most in-depth website on the internet on the whole ‘90s Seattle/grunge scene pop culture phenomenon. This project evolved from a simple high school hobby into a full-blown website and social media project. I am fully responsible for the site's design, development, content strategy and social media, along with most of the research and content.

View Website

ASU Foundation website

Our organization was moving the website to a new content management system and was looking for a site refresh. But instead of merely updating the site’s appearance, I took the opportunity to revisit the site's content. For the new iteration, I put an emphasis on the organization's main goal of raising awareness about philanthropy to ASU. The final result was a slimmer, mobile-friendly website on a new CMS with a content strategy that focused on philanthropy.

View Website

Sun Devil Giving Day social media

One of my responsibilities at ASU Foundation was to manage the organization’s social media presence on Facebook and Twitter. My biggest project within this role was managing social media up to and through Sun Devil Giving Day, an annual fundraising day that aimed to encourage the ASU community to support their university. In coordination with the Sun Devil Giving office, I planned and executed a social media strategy that aimed to build awareness and encourage giving. The result of our team effort was $4 million raised on Sun Devil Giving Day 2016.

Full description forthcoming. Contact me for details.

ASU Enterprise Partners Salesforce

ASU Enterprise Partners are currently in the midst of a years-long transition to Salesforce as the database of record for their donors and supporters. I was brought on the team to lead on the following components of this project: email marketing (through Salesforce Marketing Cloud), event management and giving/membership forms (both through Fonteva MemberNation) I’m also heavily involved in the development aspect of the project with Affinaquest.

Full description forthcoming. Contact me for details.

July 2016–present

Engagement systems analyst

Arizona State University Enterprise Partners Tempe, Arizona

In my current role, I am responsible for utilizing Salesforce to meet the online giving and engagement goals of Arizona State University. This includes designing the user experience of making a gift to the university or registering for an event. I am also tasked with utilizing Salesforce Marketing Cloud to make the most of our email marketing efforts. Full description TBA.

• Salesforce
• Salesforce Marketing Cloud
• Affinaquest
• Fonteva
• Adobe Creative Suite
• email design
• email marketing
• UI/UX design

July 2014–June 2016

Web developer/manager of online communication

Arizona State University Foundation Tempe, Arizona

In this role, I was primarily responsible for strategizing and creating content for use on the ASU Foundation's website and social media channels. How can we use content to share our mission with our audiences? How can we encourage our audiences to support our cause? These are questions I attempted to answer.

• iModules
• ExactTarget
• Adobe Creative Suite
• web design
• email design
• email marketing
• UI/UX design
• social media

July 2010–July 2014

Web designer/developer

Arizona State University Foundation Tempe, Arizona

While my official role was listed as a web designer and developer, my duties went far beyond *just* designing and developing websites. In fact, I was I was heavily involved in the entire process from start to finish, including content development, design and migration of two different iterations of our organization's website, asufoundation.org. I worked on a number of other web projects, including websites for the Sun Devil Family Association and ASU Foundation Engagement Programs. Beyond my listed duties, I have also managed our student intern, and in 2013 I began managing the organization's social media efforts.

• DNN
• SharePoint
• Visio
• Adobe Creative Suite
• web design
• web development
• UI/UX design
• social media

April 2006–July 2010

Email marketing and web coordinator

Pulte Homes Surprise, Arizona

My first professional experience in web involved working directly with marketing managers all over the nation to design and execute email marketing campaigns. Here, I forged strong relationships with marketing managers while being assigned the region with the highest volume of campaigns. Because of my understanding of email design and the company branding, I designed and coded email marketing templates for the company’s three brands (Pulte Homes, Del Webb, DiVosta Homes) that would be used for all marketing emails in each of the markets across the nation.

• ExactTarget
• Adobe Creative Suite
• email marketing strategy
• email design

Freelancer

I’ve worked on many projects outside my work responsibilities, on both a personal and professional level, including websites, blogging and social media. One particular project that I’m proud of is Northwest Passage, a web site that I designed and conceptualized. This project involves my full array of skills, from web design/development and content creation and strategy to social media strategy.

• web design
• blogging
• social media

Arizona State University August 2000–May 2005

Bachelor of Arts, Journalism/Mass Communication

Bachelor of Arts, Poltical Science

Minor, Communication

Certificate, Technical Communication (2012)

During my undergraduate studies, I enjoyed my college experience so much, I stayed an extra year and finished two degrees and a minor. In 2012, I finished a post-graduate certificate in Technical Communication, taking courses in technical writing, social media and visual communication.