Northwest Passage website and social media project

Northwest Passage is a website and social media project dedicated to chronicling the 1990s Seattle-”grunge” phenomenon. It started as a hobby project while I was in high school but has since grown to become the biggest website on the subject on the internet. I utilized my entire arsenal of skills to put this project together, as I am fully responsible for the site’s design, development, content strategy, social media and research, as well as the majority of the page’s content.

More details: Northwest Passage

Sun Devil Giving Day social media campaign

Sun Devil Giving Day is Arizona State University’s university-wide day of giving that takes place every March. It aims to celebrate the role of philanthropy to the university and encourage giving. As manager on online communication, I was responsible for utilizing the ASU Foundation social media accounts and email channels to inform our audiences of the event, encourage donations and acknowledge donors. With the help of these efforts, we had the most successful Sun Devil Giving Day ever in 2015 and surpassed that mark in 2016.

More details: Sun Devil Giving Day

ASU online giving system

Over the last few years, ASU Enterprise Partners has done a complete reinvention of the systems that our organization uses to track ASU donors, supports, and gifts. A major aspect of this project was the transition to a new online giving platform. Not content with the online giving options available, our team decided to use Salesforce Commerce Cloud to power our online giving system -- in turn, becoming the first university to use this ecommerce platform to collect online donations and give our donors the best user experience possible.

More details: ASU online giving system

ASU Foundation website redesign

The ASU Foundation was moving their website to a new CMS, providing the perfect opportunity to do a complete refresh of the website from both a content and design perspective. As the lead on this project, I completed extensive research and reimagined not only the site's look and feel but the site's structure, navigation and content strategy to ensure it met the organization's goals. The final product was a slimmer, mobile-friendly website that kept the focus on philanthropy, the main goal of the website.

More details: ASU Foundation website

July 2016–present

Engagement systems analyst

Arizona State University Enterprise Partners Tempe, Arizona

• As part of a team, helped successfully transition organization's online donor database from a series of outdated systems to an all-encompassing system built on Salesforce, including a giving platform built on Salesforce Commerce Cloud
• Led effort to introduce Salesforce Marketing Cloud Journey Builder to fundraising efforts
• Managed online giving system that raised more than $2.86MM in calendar year 2017 and $1.98MM in calendar year 2016

July 2014–June 2016

Web developer/manager of online communication

Arizona State University Foundation Tempe, Arizona

• Developed and executed social media strategies for organization's Twitter and Facebook accounts
• Designed brand-new responsive email templates for all units and managed all email campaigns
• Coordinated and executed social media and email marketing efforts for single-day giving campaigns that raised over $4.0MM from 2,548 donors in 2016 and $1.48MM from 1,766 donors in 2015.

July 2010–July 2014

Web designer/developer

Arizona State University Foundation Tempe, Arizona

• Built organization's first Sharepoint-based Intranet
• Led total revamp of entire organization's web prescence
• Conducted research and developed new content strategy/site architecture for websites
• Led re-design, content strategy and migration of asufoundation.org and other subsidiary sites to new CMS

April 2006–July 2010

Email marketing and web coordinator

Pulte Homes Surprise, Arizona

• Designed and executed email marketing campaigns for Pulte Homes, Del Webb and DiVosta Homes brands
• Worked directly with regional sales and marketing teams to manage campaigns, analyze effectiveness of email campaigns and suggest future marketing strategies
• Managed highest volume of email marketing campaigns on team
• Designed and coded email marketing templates for usage in all Pulte Homes, Del Webb and DiVosta homes email campaigns nationwide

Freelancer

• Created the Northwest Passage website, the most comprehensive website on the "grunge" music scene of the '90s. Designed, developed content and social media strategy, gathered information through interviews and research, and wrote majority of articles and online content.
• Worked on various projects, including web design, social media and blogging

Arizona State University August 2000–May 2005

Bachelor of Arts, Journalism/Mass Communication

Bachelor of Arts, Political Science

Minor, Communication

Certificate, Technical Communication (2012)

Earned degrees in Journalism/Mass Communication from the Walter Cronkite School of Journalism and Political Science from the College of Liberal Arts and Sciences, as well as a minor in Communication. Later, completed a post-graduate certificate in Technical Communication.